Mark Pasetsky is the founder & CEO of Mark Allen & Co., a public relations agency blending the power of PR with a veteran editorial team.

“One of the biggest challenges companies face today is understanding where brands fit in the news and where industry coverage is heading — in the next week, month, or year,” said Pasetsky.

A trend spotter with an eye for the bigger picture, Pasetsky offers clients an insider’s view into what today’s journalists, editors and producers are looking for in a story. This insight allows Mark Allen & Co. to differentiate brands and elevate their executive leadership teams.

At Mark Allen & Co., Pasetsky orchestrates a senior editorial team, featuring subject matter experts in advertising/marketing, media, entertainment, technology, legal, healthcare and publishing. The team is best known for creating thought-leadership content, from bylines to op-eds, for top executives.

His experience at Mark Allen & Co. includes counseling executives from GMC, Buick, Samsung, Illy Coffee, W Hotels, Accenture Interactive, Zent Law, AARP Media, Exiger, mcgarrybowen, BBH, The Media Kitchen, Huge, Y&R and Forsman & Bodenfors, among others.

Prior to Mark Allen & Co., Pasetsky served as the editor-in-chief, GM and founding team member of Life & Style Weekly. He also oversaw the day-to-day operations of OK! Magazine as its Managing Editor.

Throughout his publishing career, Pasetsky built a reputation as a magazine cover story expert, with an intuitive understanding of story development, photo selection and how to craft the most compelling headlines to sell magazines on the newsstand. Today, this experience helps him pinpoint clients’ most compelling brand story and them stand out in today’s frenetic news environment

In addition, Pasetsky frequently contributes pieces to Adweek, Campaign, Forbes and The Huffington Post, and has been quoted in The NY Times, Reuters, Los Angeles Times, USA Today, AdAge and E! Online.

Pasetsky is a graduate of the University of Maryland, where he received a BA in Journalism