No one can tell your company’s story better than its executives.
With expertise and insight unique to your company and market, executives often serve as the best voice for your brand. Getting your executives published with content, from bylines to op-eds, that ties into your company’s story can dramatically amplify your presence in the marketplace.
Mark Allen & Co., the public relations agency founded by PR veteran and former editor-in-chief, Mark Pasetsky, specializes in developing executive editorial content coupled with strategic PR. This combination offer clients an integrated communications experience and coordinated thought leadership approach.
The New York-based agency helps companies pair their most valuable executives with opportunities to publish content that relates back to larger company messaging. Mark Allen & Co. then orchestrates that content into a broader strategic campaign that reiterates key company themes across different media channels, including earned media, owned channels, social media and native opportunities.
The agency has helped publish executives across a variety of national business, technology and trade publications, including WSJ, NYT, CNBC, USA Today, Fast Company, Forbes, Fortune, Inc., Entrepreneur, TechCrunch, VentureBeat, Ad Age, Adweek, AdExchanger, The Drum, Campaign, Huffington Post, Thrive Global, among others.
In addition to building executive-driven thought leadership campaigns, the agency’s editorial team helps clients develop submissions for key industry awards and compelling speaker presentations, white papers, as well as internal and external communications documents.
The Mark Allen & Co. team is guided by Pasetsky. A trend spotter with an eye for the bigger picture, Pasetsky offers clients an insider’s view into what today’s journalists, editors and producers are looking for in a story. This insight allows Mark Allen & Co. to differentiate brands and elevate their executive leadership teams.
“One of the biggest challenges companies face today is understanding where brands fit in the news and where industry coverage is heading — in the next week, month, year,” said Pasetsky.
Throughout his publishing career, Pasetsky built a reputation as a magazine cover expert, with an intuitive understanding of story development and how to craft the most compelling headlines to sell magazines on the newsstand. Today, he translates this experience for clients by pinpointing their most compelling brand story and helping them stand out in today’s frenetic news environment.
Mark Allen & Co.’s pool of senior editorial talent, featuring subject matter experts in advertising, media, entertainment, technology, legal, healthcare and publishing, shows clients it understands their business.
The team knows what editors want because they come from leading media outlets, including the New York Times, Harvard Business Review, CNBC, Inc., Crain’s New York Business, Ad Age, Adweek and Fast Company.
Mark Allen & Company is headquartered in NYC. For more information, please call 212.243.8543 or email mark@markallenco.com.